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Keeping You Safe from Juice Jacking

Learn about juice jacking and how to prevent you or employees from becoming a victim. 

Here’s a new cyber threat to worry about: Juice Jacking. Read on to learn what about juice jacking and how to prevent yourself or employees from becoming a victim.

Juice Jacking

What Is Juice Jacking?

One common feature of modern smartphones is that the power supply and data stream pass through the same cable. When you plug your phone in to charge, hackers could theoretically access your phone through the same cable and inject malicious code or steal your personal information.

Your USB connector has five pins. However, it only uses one of those five pins to pass-through power for charging. Two additional pins are used for transferring data. So, when you charge, you could also be opening a port for passing data between devices.

We have only seen unconfirmed reports of juice jacking happening in the real world, but engineers have demonstrated how it is possible. In theory, threat actors might hide a device in a public charging station at airports or hotels. It’s a big enough concern that the District Attorney’s office in Los Angeles recently put out a warning to travels to avoid using public USB charging stations.

The FBI put out a warning about a device that’s small enough to fit inside a USB charger that can steal keystrokes from wireless keyboards. Another device hidden inside a USB charging station accesses your video display. It then records a video of everything you do, which might include passwords, accounts numbers, or PINs.

How To Prevent Juice Jacking From Happening to You or Your Employees

We’ve been warning people about the potential danger of using public Wi-Fi stations for years. Hackers can set up Wi-Fi hotspots in coffee shops and other public places then intercept data as it’s sent back and forth to your device. Now you can add public charging stations to the list of potential problems.

This doesn’t mean you shouldn’t use them. You just need to take basic security precautions to stay safe.

  • Avoid using public USB charging stations or plugging into computers that you aren’t familiar with.
  • Instead, use an AC power outlet and your own charging device. No data transfer is going to take place when you’re using an AC outlet and your charger.
  • Consider external batteries, power banks, or wireless charges if you need a charge on the go.

You should also avoid the temptation to plug into a USB charger you find left plugged in somewhere. It may be waiting for you to plug in and infect your device.

For iOS users, you can also use USB Restricted Mode which allows charging but prevents data transfers under certain circumstances. You’ll find it by going to Settings > Face ID & Passcodes (or Touch ID & Passcode) > USB Accessories. For Android users, USB data transfer should be disabled by default. If you want to check to make sure that’s the case, plug in your phone in a safe place, click on the notification and check USB Configuration options.

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Watch Out! Windows 7 Loses Support in January

Careful – Your Windows 7 Loses Support in January 2020

If you use Windows 7, you need to be aware that Microsoft will end support for your operating system in January 2020. Now is the time to upgrade to Windows 10.  

Windows 7 End of Support

Windows 7 is an operating system that still has plenty of serious fans – in fact, it was only earlier last year that the market share for Windows 10 moved past Windows 7. Considering that Windows 10 was released in 2015, that is saying something. All good things must come to an end, though, and Windows 7 is no exception. Microsoft is ending support for Windows 7 in January of 2020, which means that it will become much more difficult to keep the OS up and running moving forward. And a recent announcement from Microsoft has let Windows 7 users know that they are going to be seeing bigger, full-screen pop-ups to warn them of the upcoming end of life of the operating system.

Microsoft is Magnifying it’s Warnings about End of Windows 7 Support

All through 2019, Microsoft has been telling Windows 7 users that the support for their operating system was going to end in 2020. Of course, if you are using Windows 7, you may have missed the warnings or just decided to think about them later – after all, a year is a long time. But the end is really around the corner now.

The official end of support for Windows 7 is January 14, 2020. The day after, on the 15th, you will no longer be able to get support from Microsoft if something goes wrong with your operating system. That is why the prompts telling you that Windows 7 support is going to end are getting a lot bigger and more obnoxious. Microsoft is going to push full-screen pop-ups telling you that “your Windows 7 PC is out of support”.

You don’t have to keep looking at the notifications if you don’t want to. You can ask Windows to remind you later or to never remind you again. You can also choose to ‘learn more’, which will take you to an information page about what loss of support means and give you the option to upgrade to Windows 10.

What Does “Loss of Support” Mean?

There are several things that will happen when support ends for your Windows 7 operating system, including:

  • Loss of tech support. Right now, if something goes wrong with your Windows 7, you can contact Microsoft and get somebody to help you with the problem. They can run you through troubleshooting steps and try to get things going again. But when support ends, you won’t have the option of contacting Microsoft about it. They will tell you that they no longer support your operating system.
  • No more software updates. Microsoft is always working to improve their operating systems – at least the ones they currently support. But once they stop support, they stop putting resources into improving an OS. That means there will be no more updates to make Windows 7 secure and stable.
  • Loss of security. There are always people out there looking to compromise Windows operating systems, even ones as old as Windows 7. When you lose support for your OS, it means that Microsoft will no longer be trying to identify threats and upgrade your OS to defend against those threats.
  • Loss of compatibility. This is the biggest problem for most people with unsupported operating systems. You may be ok with being less secure and not getting the latest and greatest improvements, but you are unlikely to be happy when your favorite software stops working with your version of Windows. Over time, the thing you can use your computer for will become fewer and fewer as software moves beyond your OS.

Fortunately, getting support for your OS is easy enough – you just have to upgrade to Windows 10.

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Getting Professional Data Analysis without Hiring Professional Data Analysts 

Learn how AI helps businesses analyze customer provided data and IoT implementation important for growth, customer loyalty, and greater profitability.  

Business Analytics

There is so much data available to your business but getting a proper read on its importance an investment in costly data scientists. Learn ways technological advances, such as AI, helps your business synthesize data and provide your IT team with the information needed to create apps and other solutions at a lower cost.

The Internet of Things (IoT) is at the forefront of the data analysis performed by businesses. According to a recent article appearing in Forbes.com, data centers used to house the billions of bytes of data businesses collect, along with business analytics are growing at a compound annual growth rate of 50 percent between the years 2017 – 2021. The market value of IoT in 2017 was $235 billion and expected to more than double to $520 billion by 2021.

What does this mean for you and your business? All those valuable bits and bytes you collect from your customers is useless if you do not have a team in place that can help you make sense of it and use it to grow your business. This typically means hiring a staff of professional data scientists who, according to the U.S. Bureau of Labor Statistics (BLS), earned a median pay in 2018 of $118,370 or $56.91 an hour. That is a huge investment in labor which may be better spent instead on AI developed approaches to data analysis and app development.

Leveraging AI to Produce Professional Data Analysis

Professional data scientists cost you nearly $60 per hour while computer programmers with less education and the skills necessary to write and test computer code and develop apps based on your data earn about $40 an hour (median pay of $84,280 according to BLS). AI gives you the ability to hire programmers over scientists, who can help you properly analyze and utilize your data. Here’s how: AI has involved in one of the few technological advances capable of passing the Turing test.

If you are not familiar with the Turing test, it is the ability of a machine to demonstrate human-like intelligence and provide responses indistinguishable from human responses. That this phenomenon has finally happened for the first time in 2014 (64 years after the test was developed in 1950 by British mathematician Alan Turing, noted for breaking German code during World War II) means AI has become the leading driver for businesses looking to bring sense and order to data and quickly create consumer-driven apps to further engage customers and increase revenue.

Why AI over Human Analysis?

Without giving away to fears about machines taking over ala Stanley Kubrick’s HAL 9000 in the movie “2001: A Space Odyssey,” business should come to quickly recognize that machine learning and AI are useful technologies, important in reducing human labor costs and providing a way to integrate IoT into your business.

Hiring programmers who can seize upon the results of AI analysis comes at a savings of about $35,000 per scientist needed to perform the role artificial intelligence does. This alone gives you a compelling business reason to consider the advantage of leveraging AI over traditional human analysis performed by professional data scientists. As companies move slowly toward IoT implementation, you have the opportunity to be on the forefront and beat your competitors to the punch, enabling you to chart uncharted territories and seize important market share!

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Different Ways You Can Celebrate Love Your Lawyer Day

As a business owner, executive or manager, you may use a lawyer for many different reasons. You may need a lawyer to look over your business contracts, to help when you buy or sell a business, to help you with any tax issues that may arise or to help with any personal injury lawsuits that may arise within your business. Friday, November 2, 2018, is Love Your Lawyer Day. This is a day that is set aside to honor lawyers and all that they do for individuals and businesses. On this special day, you may be looking to celebrate your lawyer, but you may not be sure how. Here are a few of the different ways you can recognize and celebrate your attorney on Love Your Lawyer Day.

Give Them a Phone Call

One of the simplest ways that you can celebrate Love Your Lawyer Day is by giving your lawyer a phone call on this day. The phone call does not have to be long and the conversation does not have to be in depth. Simply let them know that you appreciate the work that they are doing for you and you are grateful for the services they provide. A simple compliment and nice words can go a long way in brightening someone’s day and making them feel appreciated.

Send Them a Card

If you do not like to talk on the phone or you want to send something to your lawyer, you can send them a card. A thank you card or other similar note that lets them know that you are thankful for their hard work has the same impact as a phone call that praises them. If you want to do something a bit more than a card, you can always include a gift card to their favorite coffee shop or restaurant, or you can send flowers along with the card.

Post a Positive Review Online

Online reviews are important to businesses. When someone is seeking out a lawyer, they may do a Google search to see feedback on an attorney or law firm. You can help the lawyer who helps you by leaving a positive online review for the attorney this Love Your Lawyer Day. Unless we are mad or upset, many of us do not leave online reviews. Take the time to let other people know just how wonderful your attorney is and all of the positive things they do for your business.

Order Something for Their Business

Another gesture you can make when you are looking to celebrate Love Your Lawyer Day is to order something for their business. Have you ever spent time with your lawyer and noticed that they don’t have something that could help them get a little more organized? Or have they complained that they recently lost or misplaced something? It can be as simple as a business card holder or a Bluetooth speaker for their work desk. Personalized gifts that you put thought into are always appreciated.

Have Lunch Delivered

Speaking of items that are always appreciated, the last way you can celebrate Love Your Lawyer Day is by having lunch delivered to your lawyer. Who doesn’t love food being delivered right to their desk? If you know what kind of food your lawyer enjoys, consider ordering them a meal and having it delivered. Give them a heads up that you have a treat arriving and at what time to make sure they will be in the office though before you place the order.

This Friday, November 2, 2018 is Love Your Lawyer Day. This is the perfect day to recognize all of the hard work that your lawyer is doing for you or your business. There are many way you can recognize your lawyer, including giving them a phone call, sending a card, posting a positive review online, ordering something for their business or having lunch delivered. No matter how big or small, take the time to recognize your lawyer and let them know how appreciated they are this Love Your Lawyer Day.

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What Is Small Business Saturday? (November 24th, 2018)

How do you usually shop when you need something like a gift for a friend, a new pair of shoes, or a bike for your son or daughter? Today more than ever before, Americans make a beeline for the computer or a big box store when it comes to getting through their shopping list.

Small Business Saturday

And it’s not just clothes, toys, and gifts we buy at these places. Paper towel, cell phones, greeting cards, and all your groceries can be purchased at the same time — with just one trip to a large chain store or one click of a button.

So where does this leave the little guy — small businesses?

Small businesses are closing up shop, and fewer new businesses are opening than ever before. Unfortunately for everyone, this means less support to locally-run firms, more unemployment, cheaper goods, terrible customer services, and small towns that suffer.

But you can help!

Small Business Saturday is a way to pump life into the small businesses here in the U.S. — and around the world. Here’s a bit more about this special annual event and how you can participate this year!

What Is Small Business Saturday?

Small Business Saturday is a day that celebrates small businesses of all kinds around the country. This includes all types of independent retailers from locally-owned gyms, grocery stores, cafes, and restaurants to artists and craftsmen who sell their goods online, local farmers, and more.

When Is Small Business Saturday?

Every year in the United States, Small Business Saturday is celebrated on the first Saturday after Thanksgiving. This year, 2018, Small Business Saturday will take place on Saturday, November 24th.

How Did Small Business Saturday Start?

Especially since the 1960s, when the modern American shopping mall came into existence, big box stores and chains have taken over what was once a country dominated by small local businesses. Small and even medium-sized towns have seen their small businesses obliterated when bigger chain stores come into town. Usually, the smaller retailers can hold out for at least a year, but inevitably, it’s the big guys who win out.

Small Business Saturday started as a way to pump some life back into the small businesses around our nation — to honor and recognize them. The first celebration of this holiday was only celebrated in Massachusetts in 2010. It was created as a way to work against Black Friday, which inevitably favors large chain stores and retailers.

But since that time, the holiday has spread throughout the nation. From the start, Small Business Saturday was sponsored by both the non-profit National Trust for Historic Preservation and by American Express. There are now Small Business Saturday celebrations in the UK and elsewhere around the world as well.

Why Participate in Small Business Saturday?

If you’re a small business owner, it, of course, makes sense to raise awareness of your business and other small businesses around the nation and the world on this day!

If you’re not a business owner, it also makes sense. That’s because consumers like you profoundly impact whether or not small businesses are able to get off the ground or maintain their business. By patronizing small businesses on this day — and raising awareness for others — you’re putting your money where your mouth is and let the world know that you appreciate small businesses and want them to stick around.

How Can Small Businesses Participate in Small Business Saturday?

Small businesses should prepare for Small Business Saturday by promoting the day online and in-store. You might consider holding a special event, an open house, or the release of a new product or service on this day. For more inspiration, head here to Shop Small®’s Get Inspired page.

How Can Others Participate?

If you’re a consumer, the best way to participate in Small Business Saturday is to buy from and patronize small businesses!

This might mean shopping at your local grocery store instead of the big chain supermarket in your town. It might mean grabbing a coffee at a local café instead of a chain coffee shop. Or it could mean ordering a piece of art, a tool you need, or something else from an independent retailer online.

Don’t Forget to Spread the Word!

Lastly, whether you’re a shopper or you own or work at a small business yourself, one of the biggest things you can do to support Small Business Saturday is spread the word.

Tell your friends and family about Small Business Saturday, use the hashtag #ShopSmall on social media, and of course, don’t forget to get out there and spend your money at small businesses in your area this Saturday, November 24th, 2018!

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